University of Northern Colorado Athletics Marketing
The University of Northern Colorado has seventeen varsity athletics teams that compete year round. The Athletic’s Marketing department spends a significant amount of a time and effort reaching out to the student population to get them involved and excited to watch their fellow students. The game flyers are meant to be successful as both digital and print advertising. Their designs are blue and yellow heavy to show UNCO pride and the images are meant to get students excited to go watch their peers. The Official Student Section “Bear Den“ shirt is one that is powerful and popular among the campus. This design goes straight to the point and shows students love and loyalty to their UNCO bear family. Baseball and Softball games are located a little further than the rest of the other varsity sports at UNCO, so larger marketing strategies are used to get students attention. These designs are large and to the point to get the important information out to students about the games.